Privacy Policy

Last Updated: [8 December 2025]

Helix Performance Lab (“we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information in compliance with Singapore’s Personal Data Protection Act (PDPA).

1. Personal Data We Collect

We may collect the following personal data when you interact with us:

Name

Email address

Phone number

2. How We Collect Your Data

We collect personal data through:

Website forms submitted on our official site

Meta (Facebook/Instagram) lead forms used in our advertising campaigns

3. How We Use Your Data

We use your personal data for the following purposes:

Marketing communications, including updates, promotions, follow-ups, and relevant programme information

Service delivery, such as processing enquiries, scheduling sessions, or providing requested information

Analytics and improvements, including optimisation of our marketing campaigns and service experience

4. How We Share Your Data

We may share your information with the following third parties solely to support our marketing and operational activities:

Meta Platforms, Inc. (for advertising, custom audiences, and remarketing)

Google LLC (for analytics, advertising, and remarketing tools)

These partners process your data based on their respective privacy policies. We do not sell your personal data to any third party.

5. Protection of Your Personal Data

We take reasonable measures to safeguard your data against unauthorised access, disclosure, loss, or misuse. Only authorised personnel have access to the data you provide.

6. Retention of Data

We retain personal data only for as long as necessary to fulfil the purposes listed in this policy or as required by law. Once no longer needed, data will be securely deleted or anonymised.

7. Your Rights

Under the PDPA, you may:

Request to access, update, or correct your personal data

Request to withdraw consent for the use of your personal data for marketing or other purposes

Requests may affect our ability to deliver certain services.

8. Contact Us

For any questions regarding this Privacy Policy or to submit a data-related request, you may contact us at:

Helix Performance Lab

Email: admin@helix.sg

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our processes or legal requirements. The updated version will be posted on our website with the effective date.